WHY IS IT IMPORTANT TO BUILD A PORTFOLIO OF REAL WORLD EVIDENCE (RWE)?

A RWE portfolio does not only consist of clinical trial evidence (which focuses on efficacy and safety in a controlled environment). A RWE portfolio focuses on effectiveness (does it actually work in the real world) in your specific market. Your RWE portfolio supports your competitive strategy by advising how you should position your product against competitors to increase your market share and competitive advantage over time. This means taking a strategic view of the competitor landscape and crafting your competitive strategy from that.

TCD Outcomes Research is a fully fledged, full service, health economics and outcomes research (HEOR) company serving healthcare companies globally and forms part of the TCD Group. We specialise in late phase health outcomes research by studying the real world value of healthcare solutions and its economic and financial impact.

SCIENCE, ART &
COMMUNICATION:
A RWE PORTFOLIO GEARED
FOR MARKET SUCCESS

Scientific evidence by itself is insufficient to convince stakeholders of the value of your product. It requires a subtle combination of science, art and communication to convert these abstract concepts into value stories that inspire and motivate. By combining science with art, you can communicate the value of your product in a language that appeals to each of your different stakeholders. We have termed this process as Dynamic Solutions to Dynamic Questions™:

CLIENT PROFILE

Our client base includes big pharma companies, devices and diagnostics companies, complementary and alternative medicines (CAMS) companies. We also serve research institutions and big corporations in need of big data solutions.

PHARMA
COMPANIES

DEVICE &
DIAGNOSTICS

COMPLEMENTARY &
ALTERNATIVES

RESEARCH INSTITUTIONS
& CORPORATIONS

HEOR SOLUTIONS

IS YOUR CONSULTING PARTNER DEDICATED TO YOUR P&L OBJECTIVES?

Your P&L forecasts and results are one of your significant key performance areas. Not only do we have the technical skills to deliver on assignments, we also have a team of skilled business leaders who can integrate these outputs to contribute towards your P&L commitments.

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HOW PREPARED ARE YOU FOR YOUR PRODUCT LAUNCH?

Investing in outcomes research early in your product life cycle can bridge the gap between R&D and commercialisation. Being proactive and measuring economic metrics earlier can fast track your commercialisation efforts.

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CAN YOU CONVINCE YOUR STAKEHOLDERS WITH VALUE STORIES TO GET REIMBURSEMENT?

Convert your scientific evidence into value stories that effectively communicate the value of your healthcare solutions to your different stakeholders through languages that appeal to each of them.

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DO YOU HAVE A LIFETIME COMMERCIALISATION PARTNER?

When you need a lifecycle solution, from technical development to commercialisation and maturity, allow us to become your partner for life. From clinical trials, study site assessment and selection and monitoring to post registration and market access. Get your product to the market faster.

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DO YOU HAVE QUALITY RESEARCH TO SUPPORT YOUR MARKETING CAMPAIGNS?

Gain a competitive edge with relevant market research to support your marketing campaigns. We can provide answers to your marketing questions to allow you to position and launch your product.

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ARE YOUR SALES TEAM GEARED TO OVERCOME PUSH-BACK OBJECTIONS?

Let us partner with your sales team to provide scripted value stories, based on science, that support your stakeholder engagements.

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ARE YOU MAKING USE OF DYNAMIC ELECTRONIC REGISTRIES TO TRACK AND MONITOR YOUR DATA FASTER AND SMARTER?

Monitor and track patient data through our customised Dynamic eRegistry™ solution to efficiently collect, analyse and interpret real world evidence through an online platform.

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ARE YOU INNOVATIVE IN YOUR INVESTIGATOR INITIATED RESEARCH (IIR)?

Speed up and simplify your IIR with a high-tech, low-touch electronic platform. The automated platform provides real-time, online data capture capabilities, which means cleaner data, through a secure and user-friendly platform.

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ARE YOU MAKING THE BEST USE OF YOUR BIG DATA?

Turn big data into valuable insight through our computational engine with machine learning that offers descriptive, predictive and prescriptive analytics. Obtain Dynamic Datalytics™ and business intelligence (BI) to support your business decision-making.

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OUR EXPERTISE

We specialise in late phase health outcomes research by studying the real-world value of your healthcare solution and its economic and financial impact.

Partner with us to receive a skill set on a continuum of your needs, be it market access, medical, clinical, regulatory, sales or marketing. Convert scientific evidence related to efficacy, safety and quality into a market approach that focuses on real world evidence (RWE) to communicate the value of your product to your stakeholders. Our health economics and outcomes research (HEOR) services include:

ARTICLES | PRESENTATIONS| CONFERENCES

30+ Articles

in Academic Journals

40+ Poster

Presentations

100+ Presentations

at Local and International Conferences and Meetings

LATEST NEWS & RESOURCES

What predictive and prescriptive modelling is and who it is beneficial to

Mark is diagnosed with stage III colon cancer and is informed of several treatment options by his doctor. As Mark is not medically-trained, he does not have the medical knowledge or knowledge of new trends in treatment to decide what treatment option is the best for his specific circumstances (family history of colon cancer, 55 […]

March 22, 2018 0 comment
How important is Real World Evidence (RWE) in building your competitive late phase portfolio of evidence?

Consider the following scenario. Before entering your career, you probably took a course or two, studied for a few years and obtained a degree or even a post-graduate degree. That qualification provided you with a sound theoretical background. However, the real learning only took place when you finally started working in the industry. There is […]

February 20, 2018 0 comment
ATTEND OUR TRAINING SESSION – The Funder Mindset: Insight into the funder’s world.

Due to popular demand, TCD Outcomes Research has decided to present a Training Session as a follow up to the Workshop we held in July. We are honoured to invite you to this full day Training Session. The Funder Mindset: Insight into the funder’s world – Training Session.  Date: Thursday, 12 October 2017 Time: 09:00 – 16:00 Venue: Radisson Blu […]

September 28, 2017 0 comment
Seed for thought: paper that grows

At the foot of the Paardeberg Mountain, where the early morning mist hovers between the oak trees and vineyards until the sun appears, you’ll hear the bustling sounds of eager hands working to create handmade paper embedded with seeds. On the farm, Wyngaardt, the Growing Paper Company team creates a beautiful collection of seed-paper products. […]

August 3, 2017 0 comment
Personalised (precision) medicine: what is it, and how does it work?

John received chemotherapy for colon cancer. The chemotherapy drug that he used, however, was not effective for him. He also experienced severe nausea and diarrhoea when using this chemotherapy. He speaks to another patient treated at the same hospital, who has the same type of colon cancer and who received the same chemotherapy. For this […]

July 5, 2017 0 comment
POSITION AVAILABLE: MARKETING COMMUNICATIONS ASSOCIATE (FULL-TIME)

Responsibilities: Manage all Internal & external communications – Ensure all messages are communicated internally & externally through the best media. Create, implement and/or oversee internal and external communications programmes, that describe and promote the organisation and its products. Writing/producing press releases. Managing & compiling internal and external newsletters. Manage, create and implement all marketing material […]

June 29, 2017 0 comment
Improving women’s health across the Kurdistan region through the Centre for Research and Education in Women’s Health (CREWH)

The inauguration of the Center for Research and Education in Women’s Health (CREWH) took place in Erbil, Iraq – Kurdistan on the 24th of May 2017 under the patronage of Hawler Medical University and the ministry of health (MoH). The CREWH is part of Hawler Medical University and works towards improving women’s health across the […]

June 5, 2017 0 comment
Predictive and prescriptive modelling in health care

Following from our previous blog “How data influences decision-making in the health care industry”, we are relooking the scenario of John. John is diagnosed with stage III colon cancer and is informed of several treatment options by his doctor. As John is not medically-trained, he does not have the medical knowledge or knowledge of new […]

May 31, 2017 0 comment

THE TCD GROUP


Founded in February 2000, initially as a niche African CRO focused primarily on regulatory and monitoring services, our services broadened with the addition of contract auditing in 2008 followed by integration of previously outsourced medical advisory, clinical data management and biostatistical services, enabling an in-house full-service offering since early 2013.
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Recognising the vast reservoir of experience that exists in India, TCD has moved to tap this resource through the establishment of TCD Global Data Services (GDS) in Bangalore. The establishment of our GDS division strategically positions the company favourably to support our clients’ growing back-end Data Management needs, in as cost-effective a manner as possible.

TCD eClinical Solutions, the software development division within the group launched in 2016, provides cost-effective, adaptive and contextually relevant clinical trial technologies tailored for a CRO focused on the developing world. Nukleus™, TCD’s in-house Clinical Data Management System offers groundbreaking EDC-only and integrated EDC-EMR solutions which enable a cost-effective, yet quality enhancing study management approach.

In line with our global expansion plans, we have recently established a presence in Cairo, Egypt. This enables TCD to provide clinical development services across the Middle East & North Africa (MENA) region, enabling the group to participate in global trials. The strategic focus on the MENA region also allows us access to a large pool of trial-naïve patients.